SPORT IS EQUAL WHEN WE SEE ALL GAMES EQUAL

“Soccer is king”. In Vietnam and across much of ASEAN, sports like Wushu, Kabaddi, and Sepak takraw rarely receive any attention or media space. That’s why at SEA Games 33, where more than 50 sports came together, MILO gave away its iconic green space to let the lesser-known sports take the spotlight.
For 30 years, MILO has stood for sports - with every green MILO pack fueling Vietnam’s next generation of athletes. Yet not every sport is seen equally. While some sports get the spotlight, many remain in the shadows.
For the first time, Asian-rooted sports and more appeared on the familiar green pack many Vietnamese generations have grown up with.
No scripts.
No staged lines.
Just genuine emotions from young athletes talking about the sport they love, and the pure joy of seeing themselves on a MILO pack.
“I never imagined I’d be on a MILO milk pack,” said a young athlete, wide-eyed and proud.
For MILO, this is more than an ad. It’s a statement, a promise: MILO See Games Equal, because every effort deserves to be seen.
And this green space MILO is giving away today is only the beginning of our journey toward sports equality.