Breakfast, Fries, Big Mac

Agency: Cossette


In Quebec, July 1 is Moving Day. We decided to celebrate the event by creating visuals that recalled symbols associated with the occasion.
As moving and painting often go hand in hand, we decided to use paint swatches to represent popular menu items. At the same time, we reminded Quebecers that McDonald’s and moving are a perfect match.

This professional campaign titled 'Breakfast, Fries, Big Mac' was published in Canada in July, 2017. It was created for the brand: McDonald's, by ad agency: Cossette. This Print medium campaign is related to the Food industry and contains 3 media assets. It was submitted over 6 years ago.


Advertising Agency: Cossette, Montreal, Canada
Chief Creative Officer: Antoine Bécotte
Creative Director: Vicky Morin
Art Directors: Fabrice Bouty, Alexandre Jutras
Copywriter: François-Julien Rainville


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