Description
In Latam, Formula 1 fans know that watching a race live requires something truly hard: waking up before sunrise on a Sunday. Luckily, McDonald’s is always right there for them with McCafe Menu. And yes, in case you are wondering, we’re open 24/7.
So, inspired by the most iconic corners of F1 circuits, we created a series of print ads where every line reminded fans that Sundays aren’t just for resting, on the contrary, they’re for racing. And that the coffee keeping you awake can keep up with the pace of the track, connecting the sharp focus Formula 1 demands with the coffee energy you need to prevent you from blinking.
Because if no pilot blinks in a sharp corner, neither should you.
This professional campaign titled 'Brakefast' was published in Peru in November, 2025. It was created for the brands: McDonald's and McDonald's McCafe, by ad agencies: Digitas and Digitas Peru. This Digital, OOH Outdoor, and Print media campaign is related to the Delivery Services and Food industries and contains 3 media assets. It was submitted about 5 hours ago by VP Creative: Carlos Altamirano of Digitas Peru.
Credits
Client: McDonald’s
• Marketing Planning Coordinator: Lucila Rosario
• Senior Local Store Marketing Coordinator: Mercedes Rios
• Marketing Coordinator: Ximena Borja
Creative Agency: Digitas Peru
• VP Creative: Carlos “Charro” Altamirano
• Managing Director: Fernando Arriola
• Creative Director: Jason Vasquez
• Art Director: George Huamán
• Copywriter: Gabriel Martínez
• Graphic Designers: Shirley Molina
• Motion Designer: Brando Guerra
• General Account Manager: Mariana Sucre
• Business Partner: Marcia Benavente
• Account Executive: Jepzibah Portal
• Content Manager: Jennifer Manay
• Content Creators: Liz Villena, Marlon Reyes
Media Agency: Starcom
• Business Partner: Brenda Vidal
• Media Planner: William Gibu
