The objective was to rekindle a sense of unity among Gen Z, a community that experienced significant isolation during the COVID-19 pandemic, by encouraging them to come together once more in a gym setting.
This student campaign titled 'Braille Fit' was published in Germany in March, 2023. It was created for the brand: Gymshark, by ad school: Miami Ad School Europe. This Digital, Integrated, and OOH Outdoor media campaign is related to the Sports and Sportswear industries and contains 5 media assets. It was submitted 3 months ago by Mehdi A. Bouktache of Miami Ad School EU .
Advertising School: Miami ad School EU
Art Director: Nithika Romy
Copywriter: Abderrahmane Mehdi Bouktache