Braille Fit

School: Miami Ad School Europe


The objective was to rekindle a sense of unity among Gen Z, a community that experienced significant isolation during the COVID-19 pandemic, by encouraging them to come together once more in a gym setting.

This student campaign titled 'Braille Fit' was published in Germany in March, 2023. It was created for the brand: Gymshark, by ad school: Miami Ad School Europe. This Digital, Integrated, and OOH Outdoor media campaign is related to the Sports and Sportswear industries and contains 5 media assets. It was submitted 3 months ago by Mehdi A. Bouktache of Miami Ad School EU .


Advertising School: Miami ad School EU
Art Director: Nithika Romy
Copywriter: Abderrahmane Mehdi Bouktache


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.