Latitude Financial

Boxing Day Presale

Agency: Dentsu


Boxing Day is the biggest day on the Australian sales calendar, and with it comes the biggest crowds.
So, to launch Latitude’s new Low Rate Mastercard with Price Protection (a feature that pays back the difference if the price drops) we decided to move Boxing Day forward an entire month – helping shoppers avoid the most chaotic sales period, ever.

This professional campaign titled 'Boxing Day Presale' was published in Australia in December, 2018. It was created for the brand: Latitude Financial, by ad agency: Dentsu. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted almost 5 years ago.


Advertising Agency: BWM Dentsu, Melbourne, Australia
Executive Creative Director: Phil van Bruchem
Creative Director: Tim Smith, Giles Watson


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