The game is for everyone
Description
In March, Morgan Stanley announced that it had become the official global partner of the Women’s Tennis Association (WTA). Now, ahead of the US Open, the company is releasing its first TV spot highlighting the partnership. The spot (“Boundary”) features Canadian tennis pro and Morgan Stanley ambassador, Leylah Fernandez. The ad highlights the power of the partnership between Morgan Stanley and the WTA in providing increased access to the sport and ensuring that “the game is for everyone.” The TV ad was created by The Marketing Arm (TMA), Morgan Stanley’s agency partner.
This professional campaign titled 'Boundary' was published in United States in August, 2023. It was created for the brand: Morgan Stanley, by ad agency: The Marketing Arm. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 1 year ago by President: Roy Elvove of Elvove Associates LLC.
Credits
CREATIVE AGENCY: The Marketing Arm
Account
CEO, Trina Roffino
VP, Whitney DeMercurio
Account Supervisor, Liana Mayer
Senior Strategist, Lyndall Franklin
Creative
Chief Creative Officer, Harris Wilkinson
Executive Creative Director, Craig Miller
Associate Creative Director, Claudio Venturini
Associate Creative Director, Mike Brownell
Associate Creative Director, John Bacic
Associate Creative Director, Melissa Matos
Senior Producer, Matt Williams
Production Business Affairs, Debbie McIlhany
PRODUCTION COMPANY: Raucous Content
Director: SALSA (Diego Santana Claudino and Guto Azevedo)
Executive Producer: Steve Wi
Line Producer: Alina Stevens
POST PRODUCTION:
EDITORIAL: Side Label
Editor: Kat Yi
COLOR: Gregory Reese / Royal Muster
SOUND: Jon Persson / Rebound Sound Company
