Description
E*TRADE from Morgan Stanley has launched a new campaign from 72andSunny highlighting the evolution of trading through the ages and introducing spot trading in digital assets on its platform. Directed by Nathan Price through Park Pictures, the campaign marks the launch of new capabilities allowing eligible clients to buy, sell and hold Bitcoin, Ethereum and Solana directly through E*TRADE’s platform in partnership with digital asset infrastructure provider zerohash.
The campaign showcases how investing has continued to change alongside technology, reflecting E*TRADE’s expansion of services for modern investors. The launch follows a series of platform enhancements designed to support customers at every stage of their financial journey, from those beginning to invest, to active traders and long-term savers.
Through the new work, E*TRADE positions itself as a platform built to adapt with investors as markets and financial tools evolve. The campaign highlights the brand’s focus on combining accessibility, innovation and a broad range of investment options for today’s changing trading landscape.
This professional campaign titled ' Crypto Now at E*TRADE, What's Next?' was published in United States in July, 2026. It was created for the brands: E*TRADE and Morgan Stanley, by ad agency: 72andSunny. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted 44 minutes ago.
