Morgan Stanley

Morgan Stanley "From Grit to Vision"

Agency: The Marketing Arm

Pairing the vision of what's possible with the grit it takes to make it happen


Just in time for this year’s 50th anniversary of THE PLAYERS Championship, Morgan Stanley, which is a proud partner of the tournament, has released its latest creative featuring long-time Morgan Stanley Brand Ambassador and PGA Tour professional Justin Rose. Titled “From Grit to Vision,” the advertising leverages archival footage to emphasize the importance of determination to both Justin’s hall-of-fame career and Morgan Stanley’s approach to clients: pairing the vision of what’s possible with the grit it takes to make it happen. It builds on the company’s 2023 global brand campaign, “Old School Grit. New World Ideas.”

The spot was shot and directed by Kevin Foley, award-winning director and brother to Justin’s former long-time swing coach Sean Foley. It was created with Dallas-based TMA (The Marketing Arm). The advertising will run across a variety of paid media channels including CBS Sports, CNN, CNBC, Golf Channel and NBC Sports.

This professional campaign titled 'Morgan Stanley "From Grit to Vision"' was published in United States in February, 2024. It was created for the brand: Morgan Stanley, by ad agency: The Marketing Arm. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 2 months ago by President: Roy Elvove of Elvove Associates LLC.


Creative Agency: TMA (The Marketing Arm)
Harris Wilkinson – Chief Creative Officer
Craig Miller – Executive Creative Director
John Bacic – Associate Creative Director
Claudio Venturini – Associate Creative Director
Matt Williams – Senior Producer
Debbie McIhany – Business Affairs
Corey Hart – Senior Director, Print Production
Whitney DeMercurio – VP, Account
Liana Mayer – Account Supervisor

Production Company: Supply & Demand
Director - Kevin Foley
Editor - Graham Chisholm

Post Production: Cartel

Photographer: Pep Avila


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