Do Re Mi Fa Goal

Agency: Dude


“Do Re Mi Fa Goal” created by DUDE focuses on a completely new passion for the bar fly community: karaoke. The perfect way to animate those nights when there are no football matches to watch together.

It’s the second film in the FOOTBALL PASSION series, which features former Italian football players Lele Adani and Nicola Vendola. Running on Italian TV right now, the spot aims to position eBay as enabler of an infinite world of passions, from football to soccer table to karaoke.
The film features an order from an eBay top seller all that is needed for a super karaoke night. But once everything is set and ready to start, they realize that their passion for football is stronger… So they use the microphone not to sing but to do the commentary of the table soccer match taking place at the bar.

In one of the table soccer teams there are Adani and Ventola, who end the commercial quoting some of their famous catchphrases.

The film will be airing on TV and on social media with the 30’’, 15’’ and 7’’ cuts, plus a dedicated media plan.

The film will be aired on DAZN as well. The platform, world leader in the live streaming and sport entertainment field, will amplify the visibility during all the biggest football matches of the 23/24 season,

This professional campaign titled 'Do Re Mi Fa Goal' was published on August 23, 2023. It was created for the brand: ebay, by ad agency: Dude. This Integrated medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 8 months ago by Brooks: Zoe.


Chief Creative Officers & Partners: Livio Basoli & Lorenzo Picchiotti
Creative Directors: Davide Labò & Luca Riva
Senior Copywriter: Camilla Nani
Art Director: Antonio Gambino
Junior Copywriter: Tommaso Spada
Junior Art Director: Eva Rognini
Client Director: Elena Panza
Account Director: Piera Colasante
Account Manager: Ilaria Chiusa
Senior Account Executive: Giovanna Savastano
Digital PR Manager: Vittoria Caron
Strategy Director: Marco Mammino
Senior Strategic Planner: Michelangelo Ferracane
Head of Content: Ludovica D’Aquino
Social Media Manager: Sumeya Bendebka
Integrated Production Director: Matteo Pecorari
Producer: Valeria Mazzotta
Producer: Viviana Biondolillo
Junior Producer: Giovanna Distefano
Head of Physical Production: Simone Raddi
Junior Production Coordinator: Francesca Di Donna
Post Production Director: Seba Morando
Post Producer: Miriam Ottina
Junior Post Producer: Silvia Brigoli
Film Editor: Davide Vitola
Senior Film Editor: Niccoló Gobbi
Junior Film Editor & Motion designer: Federico Catania
Director: AJ Colomb
DOP: Guido Mazzoni
Colorist: Daniel Pallucca
Set Designer: Amos Caparrotta
Styling: Alessia Fornara
Make up: Paola Breda
Music: Supergrass - Alright
Consulenza musicale: Fabio Gargiulo per Bkm Production
Mix: Full Code
Voice Over: The Log

Morgan Stanley


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