Description
Ads for weighted blankets are not hard to find, but none of them actually help you fall asleep. So instead of turning to traditional media, the solution here is a podcast featuring a list of listening options that actually work with your Gravity weighted blanket in helping you catch some Zzz's (by boring you to sleep). The podcast content points listeners to the product and the product packaging points customers to the podcast.
This student campaign titled 'Bore Yourself to Sleep Podcast' was published on January 01, 2019. It was created for the brand: Gravity Blanket, by ad school: Southern Methodist University. This Audio medium campaign is related to the Health and Household Products industries and contains 4 media assets. It was submitted over 1 year ago by Senior Lecturer: Mark Allen of Southern Methodist University.
Credits
AD/CW: Daniel Heard and Isabella Montague
Professor: Mark Allen
