One Dollar One Show

Agency: Rethink


See the project and make a donation to bolster your own book at
Crowdfunding campaign gives all ad-folk chance to win One Show Pencil. The One Dollar One Show is the world’s first advertising campaign where the credit list is up for sale. This new crowdfunding project aims to help everyone from students to industry vets get ahead in the ad-world by hopefully adding a One Show Gold Pencil to their portfolio.
Here’s how it works: For as little as $1, anyone can purchase a “Creative Team” credit on the project and, for a little extra money, backers can even customize their credit. From “Writer” to “Chief Creative Officer”, it’s all up for sale, with 100% of the contributions going towards the submission fees for the project to enter the One Show.
The campaign, hosted on Indiegogo, draws on some great industry insights, like how awards lead to career growth or, as the One Dollar One Show puts it: LinkedIn messages from David Droga. It’s an idea that’s starting to resonate, as the One Dollar One Show reached its first goal in less than 2 days. But they’re not done yet, the campaign includes many stretch goals including entering more award show categories, and even different award shows including D&AD and Cannes.
As the One Dollar One Show says, they can’t guarantee success at awards shows but for as little as $1, what agency-folk wouldn’t take the chance to get a One Show credit in their book?

This professional campaign titled 'One Dollar One Show' was published in Canada in January, 2016. It was created for the brand: Rethink, by ad agency: Rethink. This Digital medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted almost 8 years ago.


Advertising Agency: Rethink, Canada


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