Cut Out The Darkness
The project invites designers of all levels to submit paper-cut designs to be made in to lampshades for solar lanterns. Panasonic intends to donate 100,000 lanterns to communities living without electricity across the globe by 2018. Currently, 1.3bn people globally live without electricity and are prone to using kerosene lamps for light. These lamps are a fire and smoke hazard. The solar lanterns provide a safe and cost-effective alternative.
This professional campaign titled 'Cut Out The Darkness' was published in United States in January, 2014. It was created for the brand: Panasonic, . This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 9 years ago.