With Roe v. Wade overturned, the US states divided over their response to abortion rights. A majority became even further restrictive – exercising censorship and propaganda that misled women to believe they don’t have access to safe reproductive healthcare.
Illinois — a state protective of abortion rights — borders several abortion hostile states. So, we took to the borders and targeted thousands of women who drive into the state every day. With hyper-targeted audio ads on Spotify we informed them on available abortion healthcare options, turning these state divides into portals of education for women.
This student campaign titled 'Borders Of Abortion Education' was published in Germany and United States in February, 2023. It was created for the brands: Hey Jane and The Case For Her, by ad school: Miami Ad School Europe. This Audio, Experiential, and Outdoor media campaign is related to the Education, Pharmaceutical, and Public Interest, NGO industries and contains 6 media assets. It was submitted about 1 month ago by Senior Copywriter: Riona S Roy.
Copywriter: Riona S Roy
Art Director: Madeline Nunley
Mentor: Sandra Valencia