BMW X5 Experiment

Agency: DDB


In a country that loves its bobsleigh, at a time when all eyes are on the Olympic contestants, we took four adventurous people on a truly epic ride. Virtual reality meets a comfy BMW X5, with a champion racing driver behind the wheel – to give passengers all the adrenaline of an Olympic bobsleigh run.

This professional campaign titled 'BMW X5 Experiment' was published in Latvia in March, 2018. It was created for the brand: BMW, by ad agency: DDB. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: DDB, Latvia
Creative Director: Vairis Strazds
Account Director: Nora Kirta
Producer: Ance Jēkabsone
Copywriter: Marta Kukarane
Digital Strategy: Dāvis Freibergs
Video Editor: Aivars Katkovskis
Creative: Sintija Popena
Production: DDB Latvia, Robyworks ,


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