Working parents spend less than 36 minutes of quality time each day with their children due to the demands of everyday life. We decided to help parents connect more with their families through a toy car called Family Sync which utilizes BMW Connected Drive, an integrated navigation system that directs drivers to their destination, precisely on time. Family sync activates the moment a parent chooses “HOME” as a destination on their Connected Drive. The windshield of the toy car then displays a countdown to the arrival time along with a real-time map of the car’s location. An additional feature includes the ability for children to send voice messages as well.
This won Gold - 2017 One Show Young Ones and Bronze (Third Prize) - 2017 New York Festival International Advertising Award
This student campaign titled 'BMW Family Sync' was published in United States in February, 2018. It was created for the brand: BMW, by ad school: School of Visual Arts. This Integrated medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 4 years ago.
Advertising School: School of Visual Arts, New York, USA
Creative Directors: Sung Kwon Ha, Mike Oh
Art Director / Copywriter: Yeon Sang Yoon, Jin Park