In the center of St. Petersburg, surrounded by historical monuments and tourist attractions, unusual art objects appeared - red puddles with messages in Russian and English about the importance of donating blood regularly. In this way bloody puddles remind saint-petersburgers that in the summer most of a donors leave the city for vacations and hospitals especially need donor blood.
This professional campaign titled 'Bloody Puddles' was published in Russia in August, 2018. It was created for the brand: Fonddonorov, by ad agency: Decembrist. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: Decembrist, St.Petersburg, Russia
Creative Director / Art Director: Anton Mokhov
Director / DOP: Ivan Egorov
Editor / Colorist: Victor Isamukhamedov
Sound Design: Alexander Glazkov
Photographer: Denis Ratnikov
Music: Monster Wave / Stone Submarines