Sands Resorts Macao

That’s The Taste

Agency: Saatchi & Saatchi


David Beckham chases Chinese egg-tarts through the backstreets of Macao in a ‘micro-movie’ campaign for Sands Resorts Macao.
The ad, which was created by Saatchi & Saatchi Greater China, sees the legendary footballer joined by Hong Kong and Chinese celebrities Luo Lan, Lam Suet, Liu Yan, Cao Tu Jun, Qiao Shan, and Yang Di on his quest to find a memorable egg-tart store.

This professional campaign titled 'That’s The Taste' was published in China in August, 2018. It was created for the brand: Sands Resorts Macao, by ad agency: Saatchi & Saatchi. This Film medium campaign is related to the Hospitality, Tourism industry and contains 1 media asset. It was submitted almost 6 years ago.


Advertising Agency: Saatchi & Saatchi Greater China, China
Creative Team: Eric Lu, Jeremy Lee, Felipe Franco, Lucas Debrock, Lee Kwee Keak
Head of Production: Ran Yin
Business Director: Genevieve Lim


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.