We have all experienced the annoyance of a paper cut. But what if the seemingly harmless bleeding doesn't stop? For a person with Hemophilia even a minor paper cut can end with serious consequences. To highlight the severity of the disease, we used newspaper as a tool. By incorporating bloody fingerprints throughout the publication, we lead the reader from the cover to the very end, culminating in an advertisement that offers an explanation to raise awareness. Project was completed in cooperation with Media Graphics students from the Estonian Academy of Arts.
This professional campaign titled 'Bloody fingerprints' was published in Estonia in April, 2023. It was created for the brand: Estonian Society of Hematologists, by ad agency: Tabasco. This campaign is related to the Health and Public Interest, NGO industries and contains 4 media assets. It was submitted 4 months ago.
Creative Agency: Tabasco
Creative Director: Kerstin Raidma
Copywriter: Tarmo Sikk
Project Lead: Indrek Viiderfeld
Designers (Media Graphics students from the Estonian Academy of Arts, Tallinn): Mart Erman, Karl Kristjan Kits, Jakko Pitk, Inga Prosinga, Kaspar Kallaste
Editor, English copywriter: Anna Stina Tõnissaar
Photographer and video editor: Indrek Kasesalu