#TropikaZero #Smoooth #TVAd #SmooothRider



“Tropika has a heritage of nearly four decades, making it a unique part of many South African’s lives. We wanted to reignite this nostalgia and the brand love consumers hold dear to their hearts. Well known for its smoooth taste, this commercial showcases how Tropika seamlessly fits into everyday reality, making everything just a little smooother,” - Miantha Roux, Clover Beverages Business Unit Head

This professional campaign titled '#SmoothRider' was published in South Africa in May, 2023. It was created for the brands: Tropika and Tropika, by ad agencies: Joe Public, Joe Public Advertising, and Joe Public United. This 360° medium campaign is related to the Other and Soft Drinks industries and contains 2 media assets. It was submitted 5 months ago by Communications Agency : Joe Public of Joe Public.


Brand: Tropika
Business Unit Head: Miantha Roux
Brand Group Manager: Barbara George
Junior Brand Manager: Zaahid Badat

Agency: Joe Public
Group Integrated Chief Creative Officer: Pepe Marais
Executive Creative Director: Francois de Villiers
Integrated Creative Director: Declan Sharp
Integrated Art Director: Zainab Mitha
Integrated Copywriter: Jasmin Vandersteen
Agency Producer: Karen Schåfer
Integrated Group Account Director: Telana Botes
Integrated Account Manager: Thebe Moloi
Group Chief Strategic Officer: Laurent Marty
Senior Strategic Planner: Katlego Ditlhokwe
Head of Traffic: Michele Lazarus

Production Company: Team Best
Director: Bryan van Niekerk
Co-Director: Asher Stoltz
Producer: Eduan van Jaarsveldt
Assistant Producer: Unathi Mdiya
Director of Photography: Gavin Pincus
Production Designer: Keenan McAdam
Wardrobe Stylist: Mellissa Maxted-Henderson
Post Production Company: Mushroom Media
Offline Editor: James O’Sullivan
Online Editor: Sarah Kwaan
Colourist: Nic Apostoli
Audio: Sonovision
Sound Engineer: Kitso Moremi
Music Composer: Bryan van Niekerk


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