Common Seas

Blood Type P

School: Miami Ad School Europe


Plastic pollution gets worse every year, but there aren't enough people who take it seriously. It's gotten so bad that in 2022, Common Seas discovered microplastics in human blood for the very first time in history.

We know that people will only care when it affects them, so we develop a blood test to show the effect of this issue and to prove that the pollution has gotten in their veins.

This student campaign titled 'Blood Type P' was published in Germany in June, 2022. It was created for the brand: Common Seas, by ad school: Miami Ad School Europe. This Direct, Integrated, and OOH Outdoor media campaign is related to the Public Interest industry and contains 3 media assets. It was submitted almost 2 years ago by Copywriter: Rafter Manguiat.


Advertising Agency (School): Miami Ad School Europe, Berlin, Germany
Art Director: Madalena Marques
Copywriter: Rafter Manguiat


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