Redesigning our iconic bucket using traditional patterns, endemic textures, and local designs from different countries highlighting the deep-rooted connection
that KFC has with local cultures around the globe.
The visuals welcomed visitors from over 190 countries as they made their way to Dubai Expo 2020. They were placed on billboards, posters, digital screens, and KFC social channels with +665,000 followers across the Arab region.
KFC simply means 'Fried Chicken'.
This professional campaign titled 'Global Buckets' was published in United Arab Emirates in January, 2022. It was created for the brand: KFC, by ad agency: TBWA\RAAD. This Digital, Outdoor, and Print media campaign is related to the Food industry and contains 9 media assets. It was submitted 9 months ago by Art Director: Paula Zambrano of TBWA\RAAD.
Client: KFC Arabia
Chief Creative Officer: Walid Kanaan
Executive Creative Directors: James Robbins - Alex Pineda
Creative Director: Diego «Kike» Flórez
Art Director: Paula Zambrano
Copywriter: Adnan Ahmed
Retoucher: Girish Sapalya
Senior Account Manager: Ashleigh Morgan
Motion Designer: Camilo Rojas
STUDIO NUTS TEAM
Creative Director: Tico Moraes
Production Director: Valeria Lima
Project Director: Janaína Villas-Bôas
Project Manager: Gabriela Lima
CGI Artist: Adam Pierre - Cristiano Porfirio - Tiago Piloto
Creative Retoucher: Rafael Casagrande - Thiago Storino