Blood Talks #1
Blood Talks #2
Blood Talks #3
Description
SYNLAB is a network of clinical laboratories that uses science and innovation to help people better understand their health and make informed decisions about how to take care of it.
Every day, people get blood tests without realizing that each sample contains millions of red blood cells, each with its distinctive biconcave disc shape. And it’s in these shapes that we discover something unexpected.
That’s how Blood Talks was born, a series of prints inspired by the microscopic shapes of red blood cells. During Breast Cancer Awareness Month, the campaign aims to show people that a blood sample can help identify genetic variants associated with an increased predisposition to breast cancer.
Because seeing what we can’t normally see can help us make informed decisions about our health.
This professional campaign titled 'Blood Talks ' was published in Peru in October, 2026. It was created for the brand: Synlab, by ad agency: Digitas Peru. This Digital, OOH Outdoor, and Print media campaign is related to the Health industry and contains 3 media assets. It was submitted about 2 hours ago by VP Creative: Carlos Altamirano of Digitas Peru.
Credits
Client: SYNLAB
• Marketing Manager: Homero del Castillo Ames
• Marketing Analyst: Cristina Ysidro
Creative Agency: Digitas Peru
• VP Creative: Carlos “Charro” Altamirano
• Managing Director: Fernando Arriola
• Creative Director: Jason Vasquez
• Art Director: George Huaman
• Copywriter: Eduardo Rojas
• Content Manager: Jennifer Manay
• Head of Client Service: Daphne Kizner
• Account Supervisor: Gino Valle
• Account Executive: Camila Reategui
