Most men think about the missed work opportunities if they take the paternity leave, not what they would experience during the leave.
How could Dove Men+Care change that perception?
We executed a stunt at the New York Stock Exchange, a marketplace dominated by men.
Babies of new fathers working at NYSE took over the screens throughout the day and reminded fathers to invest in the non-tradable bond.
This student campaign titled 'The Non-tradable Bond' was published in India in February, 2022. It was created for the brand: Dove Men+Care, by ad school: Miami Ad School. This Experiential medium campaign is related to the Beauty and Finance industries and contains 1 media asset. It was submitted 8 months ago by Art Director: Hitarthy Shah.
Advertising School: Miami Ad School, India
Art Director: Hitarthy Shah
Art Director: Ria Kulkarni
Copywriter: Rohit Wani
Copywriter: Omkcar Shethe