Domino's Pizza Domino's

Blind Code

School: The Pub School


In a world of brands, every logo has a meaning which usually means nothing in people’s life. According to a World Health Organization report, there are currently 284 million visually impaired people in the world, and 39 million people are blind. That's why we turned our logo into a purpose on World Braille Day.

We discovered that Domino's Pizza logo is similar to the dots used in braille code and we used its logo to create our menu, promotions, and offers in braille code for the first time. But we didn't stop there. Also, we used it to design the menu, promos, and offers of our competitors' brands. Turning our logo into a second language for all brands, for all menus, and for all blind people

This student campaign titled 'Blind Code' was published in Colombia, Ecuador, and Peru in January, 2022. It was created for the brands: Domino's and Domino's Pizza, by ad school: The Pub School. This Design medium campaign is related to the Food, Health, and Other industries and contains 2 media assets. It was submitted over 1 year ago by Director Creativo Asociado: David Romero Alvarez of Archer Troy.


School: The Pub School
Teacher: Lupas Celis
Teacher: Jorge Luis Pinto
Art Director: Miguel Cruz
Art Director: Giuss Valle
Copywriter: Roberto Palacios
Copywriter: David Romero Álvarez


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