Most children love candy. When they eat them, sugar causes germs in their mouths to produce acid that eventually damages children's teeth.
When these germs were exposed to a scanning electron microscope (SEM), we found that they are very similar to children's favorite candies. So, we decided to show how they look and how you can eliminate 99% of them with Listerine Kids. No matter how sweet they look.
This student campaign titled 'Sweet Germs' was published in Colombia, Ecuador, and Peru in April, 2022. It was created for the brand: Listerine, by ad school: The Pub School. This Design, Outdoor, and Print media campaign is related to the Beauty, Food, and Health industries and contains 6 media assets. It was submitted 4 days ago by Senior Copywriter: David Romero Alvarez of DDB Centro.
School: The Pub School
Teacher: Lupas Celis
Teacher: Jorge Luis Pinto
Art Director: Giuss Valle
Art Director: Miguel Cruz
Copywriter: David Romero Álvarez
Copywriter: Roberto Palacios