Blacker Blacks

Agency: VMLY&R


Bolivar Colors and Black is a detergent that bring back and intensifies the color of dark clothes and we wanted to show it in a way no other detergent brand had made it before: By showing no clothes at all, but their shadows.

This professional campaign titled 'Blacker Blacks' was published in Peru in October, 2020. It was created for the brand: Bolivar, by ad agency: VMLY&R. This Print medium campaign is related to the House, Garden industry and contains 3 media assets. It was submitted almost 3 years ago by Creative Copywriter: Jhonatan Gibson of VMLY&R Lima.


Advertising Agency: VMLY&R, Lima, Peru
Chief Executive Officer: Eduardo Grisolle
Executive Creative Director: Christian Sánchez
Senior Creative Copywriter: Jhona Gibson
Art Director: Frank Chara
Account Director: Sara Roif
Account Supervisor: Anne Achata
Account Executive: Valeria Bernal
Final Artwork: Nicki Meléndez


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