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Lay's Kettle

Billboard carving

Agency: Juniper Park

Description

In order to demonstrate that Lay’s Kettle Cooked Chips are made with traditional, artisan cooking methods, the brand hired a team of skilled artisans to hand-carve a billboard made of wood. The billboard was located in San Francisco, CA and took approximately ten days to complete. Watch the video too.

This professional campaign titled 'Billboard carving' was published in United States in August, 2010. It was created for the brands: Kettle and Lay's, by ad agency: Juniper Park. This Outdoor medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 12 years ago.

Credits

Advertising Agency: Juniper Park, USA
Partners, Executive Creative Directors: Terry Drummond, Alan Madill, Barry Quinn
Creative Director / Art Director: Hylton Mann
Creative Director / Copywriter: Andy Linardatos
Print Producer: Mark Prole
Props: Prop Art
Time lapse: Chad Richard
Illustrator: Gary Bullock

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