For World Bicycle Day, we created this campaign honoring all styles of cyclists within our McDonald's world, where everyone is welcome.
This professional campaign titled 'Bikers' was published in Peru in June, 2021. It was created for the brand: McDonald's, by ad agency: Publicis. This Print medium campaign is related to the Food industry and contains 5 media assets. It was submitted almost 2 years ago by Creative Director: Rodrigo Melgar of Grey.
Advertising Agency: Publicis Worldwide, Lima, Peru
General Manager/CCO: Nelson Fragoso
Creative Director: Rodrigo Melgar
Ar: Victor Luna
Art Director: Ricardo Echegaray
Copywriter: Carlos Castillo
Art Director: Alexis Callan
Copywriter: Fernando Pachas
Account Director: Paola Mendoza
Account Executive: Alganys Alcala