Big movies deserve bigger screens.

Agency: MullenLowe Mena

Mad Max

King Kong


Star Wars




ROXY, a UAE cinema, is launching the biggest screen in the MENA region. This means any other cinema experiences will be small compared to our Xtreme experiences.

This professional campaign titled 'Big movies deserve bigger screens.' was published in United Arab Emirates in August, 2022. It was created for the brand: Roxy, by ad agency: MullenLowe Mena. This Design, Direct, and Print media campaign is related to the Movies and Recreation, Leisure industries and contains 6 media assets. It was submitted over 1 year ago by Senior Creative: Belén Arregui of Mullenlowe MENA.


Advertising Agency: MullenLowe MENA
Regional Executive Creative Director: Paul Banham
Creative Director and Head of Design: Prerna Mehra
Senior Art Director: Alejandro Bottas
Senior Copywriter: Belén Arregui


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