Rugby isn't (yet) the main sport in Canada. But with growing interest in the sport, The Toronto Arrows R.F.C., Canada's professional rugby union club, want to draw in new fans. So in order to help with that aim, LP/AD put together a copy-driven "explainer" campaign, which hopes to explain to new fans what Rugby is all about. And do that in an eye-catching and provocative way.
The campaign's showcase touch points are large-format OOH in and around Toronto, Canada. However, there is a digital component that explores more of the copy.
This professional campaign titled 'Big Men. Short Shorts.' was published in Canada in April, 2021. It was created for the brand: Toronto Arrows RFC, by ad agency: LP/AD. This Integrated medium campaign is related to the Sports industry and contains 4 media assets. It was submitted over 2 years ago by President: Alex Shifrin of LP/AD.
Advertising Agency: LP/AD, Toronto, Canada
Creative Director: Erin Rodness
Copywriter: Rin Barua
Head Of Planning: Sasha Zaprudska