Big Mac Can

Agency: DPZ&T


In 2018 one of the world’s greatest classics celebrates its 50th anniversary: the Big Mac. The only sandwich that’s present in all of McDonald’s restaurants around the world, Big Mac continues to conquer different generations and has made thus far without changing any of its ingredients. Since this cultural heritage deserves a historical celebration, Coca-Cola, another icon that is a perfect combination to the Big Mac, joins the brand for an unprecedented action developed by the ad agency DPZ&T: the Big Mac can, a limited edition Coca-Cola can with a design that alludes to the sandwich’s original recipe: two hamburgers, lettuce, cheese, special sauce, onions and pickles on a sesame seed bun.

This professional campaign titled 'Big Mac Can' was published in Brazil in May, 2018. It was created for the brand: McDonald's, by ad agency: DPZ&T. This Design medium campaign is related to the Food industry and contains 2 media assets. It was submitted about 6 years ago.


Advertising Agency: DPZ&T, Brazil
General Creative Direction: Rafael Urenha
Executive Creative Direction: Carlos Schleder, Sergio Mugnaini
Executive Creative Direction / Coca-Cola: Rapha Abreu
Creative Directors: Daniel Motta, Rodrigo Vezzá
Creative Team: Fred Sekkel, Gabriel Abrucio, Kiko Ferreira, Rafael Avila, Yuri Saboya, Pedro Silva, André Leigo, André Araki
Client Services: Eduardo Brunoro, Martin Barrios, Mariana Magalhães
Approval Client (McDonald's): Dan Gertsacov, Elizabeth Porth, Guilherme Coe, Roberto Gnypek
Client Approval / Coca-Cola: Elvia Torres, Isabela Mondaini
Planning: Fernando Diniz, Amanda Agostini, Chris Toledo, Krizia Gatica
Media: Paulo Ilha, Rodrigo Tamer, Édera Bonato, Bruno Sabor, Julia Duarte
Projects: Marcos Yamamura, Luiz Felipe Rodriguez
Content: Adriana Blanco
Radio / TV Production: Ducha Lopes, Karen Nakamura
Production House / Post Film Coordinator / Post-production: Trust Filmes
Direction: Luis Zutin
Production Team / Production House: Victor Brandão, Larissa Fernandes, Simone Oliveri
Executive Producer: Deocleciano Junior
Production Director: Alex Leonardo, Maurício Olivieri, Deocleciano Júnior
Client Services / Production House: Deocleciano Júnior
DOP / Production House: Eric Ruiz
Editing: André Germaniani, Leandro Torres, Eric Ruiz
Finalizing: André Germaniani
Sound Production House: Lucha Libre Audio
Soundtrack / Production: Paulo Corcione, Equipe Lucha
Client Services: Thais Urenha
Graphic Production: Marcos Moura, Durval Brum
Can Production:
Packaging Production: P+E


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