KPN - Beter Beschermd - Paws
KPN - Beter Beschermd - Bark
Description
KPN is launching a new campaign about online safety to highlight its SuperVeilig (SuperSafe) products. The campaign features two fun spots starring KPN mascot Louis the cat.
In the first spot, Louis shows off guard-dog qualities by barking at a dangerous website. In the second, he uses his paws and tail to block his kittens from seeing inappropriate content.
To produce these scenes, the teams at Dentsu Creative Amsterdam and Holy Fools combined live-action footage with AI visual effects. By combining traditional filmmaking with AI tools, the crew developed a streamlined, future-proof workflow.
The campaign highlights how KPN protects its customers online, from securing passwords and blocking viruses to safely using public Wi-Fi. With these solutions, KPN aims to make online security not just safe, but super safe.
This professional campaign titled 'Better protected' was published in The Netherlands in October, 2026. It was created for the brand: KPN, by ad agency: Dentsu Creative Amsterdam. This Film medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted about 2 hours ago by Senior Copywriter: Leon Ragetlie of Dentsu Creative Amsterdam.
Credits
Client: KPN
VP Brand, Marcom & Sponsorships: Dave Frauenfelder
Director Marketing Communication: Chantal van der Walle
Senior Marcom Advisor: Elise van Deursen-Kerkvliet
Senior Communication Advisor: Angela Groot
Senior Marcom Manager: Vera Naber
Senior Marketing Manager: Maud van den Heuvel-Damen
Creative & AI Agency: Dentsu Creative Amsterdam
Chief Creative Officer: Mark Muller
Executive Creative Director: Gijs Sluijters
Senior Copywriter: Leon Ragetlie
Senior Art Director: Thomas Aberson
AI Video & Art Director: Florian van Oirschot
Head of Strategy: Nine Nutbey-de Knecht
Strategy Director: Sylvia van Hooft
Client Service Director: Eveline Rooders
Senior Producer: Annieck Bilder
Production Company: Holy Fools
Film Director: Mattias Schut
Editor: EDITORS Amsterdam
Grading: Crabsalad
VFX: SquarePXL
Sound Design & Music: Paul Much
Music Licensing: Ambassadors
Versioning: Tim Arnold
Media Agency: Mindshare
