You may think the internet is responsible for kids hanging around the house and staring at their devices all day, but in this new commercial for Dutch telecom provider KPN, two young boys follow the tutorials of a girl vlogger as they go on an outdoor adventure.
As it turns out, the boys don’t go that far: the whole camping trip takes place in their backyard, using their parents wifi to watch the videos.
The spot brings back nostalgic feelings of camping, scouting and outdoor adventure, and is the kick-off of a new campaign of the Dutch provider, celebrating the strength and availability of their inhome wifi.
This professional campaign titled 'The Great Outdoors' was published in Netherlands in September, 2018. It was created for the brand: KPN, by ad agency: N=5. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 4 years ago.
Advertising Agency: N=5, Amsterdam, Netherlands
Creative Team: Tim de Waard, Daniel Samama
Creative Director: Thijs Bontje, Daniel te Lindert
Director: Ismael ten Heuvel (Pink Rabbit)
Agency Producer: Lotte de Rooij, Guy van der Hoop
Account: Louise Mathlener, Ralph Balk, Dewi van der Kolk