ADVERTISING

Jo Malone London

BESPOKE PRESS EVENT INFUSED WITH MODERN BRITISH CULTURE

Agency: ZEE Agency

Description

Prior to its grand opening, British fragrance house Jo Malone London held the very first press event slash private launch in Vietnam with ZEE as the Creative Agency.

Within 4 days, ZEE brought to life the world of bespoke lifestyle and fragrances that is uniquely Jo Malone London. From pathways aglow in flower beds, a flower-filled bathtub remindful of pampering indulgence, the aesthetic display of products to the brand's mascot covered in grassy green, the decorations evoke the spirit of modern British culture - elegant and timeless, yet ever-charming with a dash of wit and whimsy.

To showcase the brand's emphasis on individuality and experience, ZEE added a personalized touch to the smallest details in the event. An artful combination of scents, cuisine, music, and customized gift packaging in a space lined with Jo Malone London's character and hints of British luxuriousness embraced all five senses of the fragrance enthusiasts present at the event.

This professional campaign titled 'BESPOKE PRESS EVENT INFUSED WITH MODERN BRITISH CULTURE' was published in Vietnam in October, 2022. It was created for the brand: Jo Malone London, by ad agency: ZEE Agency. This Design and Experiential media campaign is related to the Beauty and Household Products industries and contains 7 media assets. It was submitted about 1 year ago.

Credits

Client: Jo Malone London
Creative Agency: ZEE

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