We were invited to work alongside Berklee’s team for the launch of their new animated series campaign. We illustrated, animated, and sound scored for Berklee’s new online videos. Inspired by the institution’s heritage, our team passionately worked non-stop to develop the first animation videos of their online series campaign. The visual aesthetics of the spots are influenced by the early visual music artists.
The illustrations are composed by complexes of abstract shapes and forms floating into the brand's colours. The animation and the sound design translated these abstract images into meaningful storytelling moving image. The animated spots represent visually and communicate the educational purposes and the structure of the institutes degrees.
This professional campaign titled 'Berklee Campaign' was published in Greece in December, 2017. It was created for the brand: Berklee Online, . This Film medium campaign is related to the Education industry and contains 1 media asset. It was submitted over 4 years ago.
Production Company: Decoyimages
Creative Director / Animation: Afroditi Bitzouni
Art Director / Illustration: Christos Koutroglou
Music / Sound Design: Kyriakos Charalambidis
Concept / Direction: Yiannis Christoforou