Insight: When you don't know what people around you are talking about, you feel bad about yourself. You feel like you're not sharp. Challenge: The guardian wants to help young people between the ages of 18-40 to feel comfortable in any conversation, even if they don't read the news daily. Solution: Creating "The Identifier." A new platform that will be available within the Guardian app. Using keywords, the platform will identify what the people around you are talking about. Then, you'll be redirected to short articles on the discussed topic.
This student campaign titled 'Belong In Every Conversation' was published in Germany in June, 2020. It was created for the brand: The Guardian, by ad school: Miami Ad School. This Digital medium campaign is related to the Media industry and contains 5 media assets. It was submitted about 2 years ago by Copywriter: Shlomo Genchin of Freelance Creative.
Advertising School: Miami Ad School, Berlin, Germany
Art Director: Sonja Zimmerli
Copywriter: Shlomo Genchin