Yale New Haven Health, with their agency MMB, takes a lighthearted, humorous look at PPE and the lengths people are going to in the name of being safe. This unique approach is aimed to make people feel understood, while also giving them the confidence that Yale New Haven Health really understands what it means to have world-class safety measures. The result is an insightfully fun look at something we are all going through.
This professional campaign titled 'Creative Measures' was published in United States in June, 2020. It was created for the brand: Yale New Haven Health, by ad agency: MMB. This Film medium campaign is related to the Health and Pharmaceutical industries and contains 4 media assets. It was submitted over 2 years ago.
Advertising Agency: MMB, Boston, United States of America
Executive Creative Director: David Register
Creative Director/Copywriter: Neal Hughlett
Art Director: Ryan Dalton
Copywriter: Brian Hayes
Agency Producer: Sara Ventetuolo
Editor: Bug Editorial
Cinematographer: Andre Betz
Strategy: Adam Swann