The Guardian's poster is meant to be listened to, not read.
The ads, which are running on the London Underground network as well as print and social media, promote The Guardian’s daily news podcast Today in Focus. They feature audio transcripts from two recent podcast episodes on climate change and Brexit, with large font overlapping the text to direct attention to a call to action: "Don’t read this poster. Listen to it". The design plays on the setting of a Tube carriage and the benefits of listening on the move.
This professional campaign titled 'Don't Read This Poster, Newspaper Subscriptions - Social ...' was published in United Kingdom in April, 2019. It was created for the brand: The Guardian, by ad agency: Oliver. This Integrated medium campaign is related to the Media industry and contains 9 media assets. It was submitted almost 4 years ago.
Advertising Agency: OLIVER, London, UK
Creative Director: Sam Jacobs
Art Director: Liam Smith
Copywriter: Octavia Welby