The National Museum of Lithuania decided, after many years, to change its visual identity, so that it wouldn't be seen as an old and boring place anymore. They wanted a campaign to announce the change and, also, to reach a younger audience. So, we decided to show the museum as a place that can give you the inspiration to make new and modern creations.
To prove it, we called three young fashion designers from Lithuania and gave them the task to create an outfit for three local and beloved celebrities, inspired by three museum's expositions. This was the result of this experiment: three modern and beautiful outfits inspired entirely in the museum.
This professional campaign titled 'New look' was published in Lithuania in April, 2021. It was created for the brand: National Museum of Lithuania, by ad agency: Bechtle&Milzarajs. This Outdoor medium campaign is related to the Hospitality, Tourism and Recreation, Leisure industries and contains 3 media assets. It was submitted about 1 year ago by Creative Director: Antonio Bechtle of Bechtle & Milzarajs.
Advertising Agency: Bechtle&Milzarajs, Vilnius, Lithuania
Photography Studio: OKTO Photography
Fashion Design: Katrina Bajoras
Fashion Design: Between Lab
Fashion Design: Upcycled By LT
Creative Director: Antonio Bechtle
Art Director: Janis Milzarajs
Copywriter: Antonio Bechtle
Account Director: Dalia Jurkeviciute