Around Mother’s Day in the Middle East, McDonald’s in Lebanon is celebrating the feeling of being a mum by focusing on a segment that exists in the region, but is never discussed.
In a region that tends to stick to gender norms, the film has sparked conversations around the definition of being a mum, and has earned over 85% positive sentiments. The film is being supported by on-ground retail activations and an upcoming social media content series focused on the core idea of ‘being a mum’ and all that it entails.
This professional campaign titled 'Being a Mum' was published in Lebanon in March, 2018. It was created for the brand: McDonald's, by ad agency: McCann. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: FP7/McCann, Beirut, Lebanon
Managing Director: Emile Atallah
Regional Head of Strategic Planning, Creative Strategy: Tahaab Rais
Executive Creative Director: Karim Kazan
Senior Copywriter: Thomas Young
Senior Art Director: Mike Award
Strategic Planning Manager: Carl Bou Abdallah
Business Director / Digital Director: Nassif Abou Aloula
Senior Art Director: Rosy Muallem
Account Director: Salim Fayed
Art Director: Pamela Karam
Senior Account Executive: Petra Berbari