Description
Just in time for the holidays comes your new favorite ear worm from The Connecticut Lottery and longtime agency Decker. The “Gift Better” campaign features a festive send up of “Joy to the World” sung by a live batch of rollicking carolers with an original score from Massive Productions. Black Math created the uniquely inviting visual environment for these characters to comingle with the Holiday Scratch Tickets that should leave a lasting impression on holiday consumers this shopping season.
This professional campaign titled 'Gift Better' was published in United States in November, 2024. It was created for the brand: CT Lottery, by ad agency: Decker. This Film medium campaign is related to the Gambling industry and contains 1 media asset. It was submitted 29 days ago by ACD/Art Director: Alan Duda.
Credits
Ad Agency: Decker
Creative Director: Dom DeLoya
SVP Strategy & Development: Andrew Kesin
ACD/Art Director: Alan Duda
Sr. Designer/AD: Brighid Docherty
Social Editor: Adrienne Sullivan
Production Company: Black Math
Creative Director: Louie Jannetty
Audio Production: Massive Productions
Sound Engineer/Sound Design: Matt Berky
Spanish Consultant and Producer: Maria Lino / The Latino Way
