Parents Brewery

Beer ice rink

Agency: Soda


In the Ural, it is cold for about 5 months, and any body of water turns into an ice rink. In Russia, all alcohol advertising is prohibited. Our task was to make the beer brand known to as many people as possible without breaking the law. We came up with the idea to create the world's first beer ice rink. Within the first day, the video was viewed by approximately 4 million people on various platforms.

This professional campaign titled ' Beer ice rink' was published in Russia in February, 2024. It was created for the brand: Parents Brewery, by ad agency: Soda. This campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 3 months ago by Dmitry of Soda creative agency .


Advertising Agency: Soda, Ekaterinburg, Russia
Creative Director: Dmitry Pint
Copywriter: Denis Slastnoy
Motion Design: Vova Sapozhnikov
Camera man: Ivan Sladkov
Art: Anton Ryndya , Igor Erasov
PR: Gleb Cherny


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