Description
The campaign #KarigarKiKahani encapsulates the profound relationship between tailors and their clientele, shining a spotlight on the often overlooked artisans who meticulously craft every garment with passion and dedication. In a world where their invaluable contributions often go unnoticed, our campaign for Siyaram Silk Mills, aims to honor and celebrate these unsung heroes on World Tailor’s Day, observed annually on February 28th. Through poignant storytelling and evocative visuals, we capture the essence of the tailor's unwavering commitment to excellence, showcasing their integral role in bringing dreams to life, one stitch at a time. Via this, we pay homage to these artisans, whose craftsmanship not only adorns bodies but also touches hearts, leaving an indelible mark on the fabric of society. It was our small attempt to pay tribute to tailors who go above & beyond to ensure you have the best of festivals and occasions.
This professional campaign titled 'Karigar Ki Kahani- #WorldTailorsDay' was published in India in March, 2022. It was created for the brand: Siyaram, by ad agency: AGENCY09. This Design and Digital media campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 9 months ago by Group Art Director : Rakesh N Gawas.
Credits
Agency - AGENCY09
Client - Siyaram’s
Sr. Client Servicing - Medha Lahri
Concept - Saheb Singh & Tushar Khakhar
Script - Imran Shaikh
Production - Kiss My Ass Productions
Director - Nirman Choudhary
Line Producer - Shadab Shaikh