ADVERTISING

Disney+ ABC

Beauty and the Beast | 30th anniversary

Agencies: Rhubarb Mondlicht Studios

Description

Mondlicht Studios was thrilled to collaborate with Rhubarb to produce a magnificent poster collection for ABC's special "Beauty and the Beast" 30th anniversary celebration. This commemorative event, which celebrated the historic Oscar nomination for Best Picture of the beloved 1991 movie, was an unforgettable experience! We created 12 gorgeous posters that captured the essence of this timeless classic - bringing together elements of modernity and nostalgia to make something truly unique. It was a genuine pleasure to be part of such an important milestone in animation history!

To design the poster with books, we built a magnificent 3D scene to create an environment that replicated the striking ballroom from the 1991 film. For the character posters, we used our creativity and designed intricate stained-glass windows featuring the beloved characters. We started by creating illustrations in Adobe Illustrator as a basis for 3D modeling, then worked diligently on modeling and integrating the windows into the environment. To complete our work, we used a vibrant color palette inspired by Disney classics to make each poster truly come alive.

This professional campaign titled 'Beauty and the Beast | 30th anniversary' was published on February 14, 2023. It was created for the brands: ABC and Disney+, by ad agencies: Mondlicht Studios and Rhubarb. This Digital, OOH Outdoor, and Print media campaign is related to the Movies and TV and Streaming Promos industries and contains 12 media assets. It was submitted 3 months ago by Marketing Director: Zhanna Travkina of Mondlicht Studios.

Credits

Client: Disney+, ABC
Agency: Rhubarb, Mondlicht Studios
Photography: Art Streiber
CGI: Mondlicht Studios

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