Roshen Wafers

Roshen Wafers

Agency: Drama Queen


Once upon a time, the brand "Roshen Wafers" embarked on its first TV advertising campaign to enter the competitive Polish market.

Wafers hold a special place in the hearts of Poles, being among their cherished national products. The country has been the world's leading exporter of wafers for over a decade. As Roshen's first foray into the demanding Polish market, the goal was clear: to convey a distinctive message — "These wafers are delicious." We were there to assist in crafting a communication strategy that would resonate with the discerning Polish audience.

In our video, the timeless tale of Red Riding Hood takes an unexpected twist with the introduction of wafers. Departing from the conventional narrative, our wolf isn't a fearsome beast but just an ordinary guy. Red Riding Hood isn't the innocent girl, typical damsel in distress; she's practically an evil mastermind.

This professional campaign titled 'Roshen Wafers' was published in Poland and Ukraine in December, 2023. It was created for the brand: Roshen Wafers, by ad agency: Drama Queen. This Film medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted 5 months ago by Assistant: Drama Queen of Drama Queen .


Advertising Agency: Drama Queen, Kyiv, Ukraine

Creative Director — Anna Goncharova
Creative Producer — Oleksandr Khmyrov
Senior Copywriter — Valeria Semenets
Project Manager — Yulia Gapon

Production Co — 2332 film, Ukraine
Director — Joris Dommels
DoP — Genya Gubrenko
Executive Producer — Olesia Harford
Producer — Khrystyna Prylyp, Masho Tevdorashvili
Producer assistants — Varvara Mudrak, Nino Megrelishvili
1st Ad — Alina Yatsyk

Edit — Gert-Willem Visser
Post Production Studio — m1x studio, Ukraine
Post Production Producer — Maksym Kobzystyi
Colour Grading — Olha Korzhynska
Sound — Baker Street
Music — Suren Tomasian


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