Beat the road

School: Miami Ad School


The 2020 stays-at-home orders transformed our lives from active to slightly sedentary. Despite the changes in listening behaviors people are still listening to music and are looking for song inspirations, and Spotify aims to bring back the missing vibes for 2021 by helping its listeners go back on the road for an exclusive track hunt.
Spotify listeners will be able to unlock unreleased songs and special collabs just by moving.

This student campaign titled 'Beat the road' was published in United States in April, 2021. It was created for the brand: Spotify, by ad school: Miami Ad School. This Integrated medium campaign is related to the Music industry and contains 2 media assets. It was submitted over 2 years ago by Copywriter : Ugo lanaro.


Advertising School: Miami Ad School, New York, USA
Copywriter: Ugo Lanaro
Art Director: Gabriela Samamé


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