ADVERTISING

GWM Australia

Haval H6 - True Family Driving

Agency: The Hallway

Description

For the Australian and New Zealand launch of the all-new Haval H6, independent advertising agency, The Hallway, created a campaign that explores the essence of what makes the H6 a great family car while bringing some endearing humanity, levity and reality to the polished perfection of automotive advertising. The H6 is created by the world’s greatest designers, engineered with the most progressive technology, and designed to the highest possible safety standards. The thing that makes it a family car though, is families themselves, in all their lovably imperfect glory. The campaign rolls out across TV, OOH, social and display.

This professional campaign titled 'Haval H6 - True Family Driving' was published in Australia in October, 2023. It was created for the brand: GWM Australia, by ad agency: The Hallway. This Film medium campaign is related to the Automotive industry and contains 2 media assets. It was submitted 4 months ago.

Credits

Client: GWM Australia
Executive General Manager : Steve Maciver
Marketing Specialist: Rebecca Jeffery

Agency: The Hallway
Chief Creative Officer: Simon Lee
Creative Director: Aldo Ferretto
Creative Director: Dean Hamilton
Panner: Olivia Hussey
Senior Integrated Producer: Gabe Hammond
Group Account Director: Jack Campbell

Production Company: Scoundrel
Director: Ariel Martin
DoP: Ross Giardina
Executive Producer: Adrian Shapiro
Producer: Alex Tizzard

Post production: Fin Design
Editor: Lucas Vazquez
VFX Producer: Isabelle Howarth
VFX Executive Producer: Alastair Stephen
VFX Supervisor: Justin bromley
VFX Supervisor: Mikey Brown

Sound: Massive Music
Sound Producer: Alexa Tonkin
Sound Design: Abby Sie

Colourist: Fergus Rotherham
Voiceover: Marcus Graham
Media: Nunn Media

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