Description
The campaign created by Cheil Brasil reflects attitude, diversity, and self-confidence, incorporating Galaxy products into these universes.
Samsung presents a fashion attitude editorial that blends fashion with the best of premium technology from the Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Watch8, Galaxy Watch8 Classic, and Galaxy Watch Ultra.
Inspired by the Fashion Weeks held between September and October, the "Be Fierce with Galaxy" editorial focuses on social media and brings together values such as power, style, and innovation to encourage people to feel confident, bold, and self-loving, valuing a strong and determined stance in their style and presentation.
In the campaign, created by Cheil Brasil and photographed by Alexandre Furcolin, the clothes presented are paired with the products, highlighting the power of feeling confident with Samsung products – whether with comprehensive health monitoring or smart features capable of elevating and optimising any activity. All of this, however, with an important layer of elegance and good taste that makes not only the look, but the attitude of the wearer more powerful.
This professional campaign titled 'Be Fierce With Galaxy' was published in Brazil in September, 2025. It was created for the brand: Samsung, by ad agency: Cheil Brasil. This Content and Design media campaign is related to the Electronic Devices and Electronics, Technology industries and contains 4 media assets. It was submitted 3 months ago by Sr. Art Director: Marcelo Shalders of Cheil Brasil.
Credits
COO: Tatiana Pacheco
CCO: Alexandre Ravagnani
Art Directors: Marcelo Shalders, Gabriela Lagrotta, Artur Ferlin and Marcelo Lacerda
Copywriters: Ricardo Sartorelli and Marilia Correa
Account Management: Priscila Bernardi, Juliana Grandolfo and Guilherme Franco
RTV: Cris Marinari and Carla Webber
Client: Thiago Cesar, Henry Ayres and João Victor Quintino
Production Company: Voyager / Moonheist
Photographer: Alexandre Furcolin
Executive Producer: Henrique Carvalhaes
Account Management: Andressa Cardoso
Producer: Pitxo Falconi
Retouch: Jonathan Fabris
Styling: Mafe Bueno Salazar
Make: Juliana Brotto
