Description
Renault Paraguay wanted to celebrate its customers with something bigger than a car purchase. In 2025, everyone who buys a Renault automatically enters the raffle for an all-expenses-paid trip to Paris. As a preview, we launched a series of minimalist visuals under the concept “Drive to the destination of your dreams.”
Starting from Renault’s linear logo, we reinterpreted Parisian icons such as the Eiffel Tower, the Arc de Triomphe, and the Louvre Pyramid. A simple yet powerful way to connect Renault’s French heritage with the dream destination awaiting its drivers.
This professional campaign titled 'Renault Paris' was published in Paraguay in May, 2025. It was created for the brand: Renault, by ad agency: Garabato MullenLowe. This Print medium campaign is related to the Automotive and Personal Transportation industry and contains 3 media assets. It was submitted 3 months ago by Creative Design | Networking: Mathias Duarte of Garabato MullenLowe.
Credits
Advertiser: Renault Paraguay
Campaign: Renault Paris
Agency: Garabato MullenLowe
CEO: Mauricio Alfaro
Chief Creative Direction: Paloma Cella
Creative Direction: Marcelo Márquez, Renzo Renna
Art Direction: Diego Centurión, Guillermo Collar
Creative Team: Mathias Duarte, Arami Torres
Project Manajer: Camila Fischer, Eli Espínola
Account Direction: Carla Arza, Bethania Alonso
