Bayerische Motoren Werke - A new kind of luxury

Agency: Serviceplan


With 'Bayerische Motoren Werke', Serviceplan and BMW create a bold new brand appearance to accompany the model offensive of the automotive manufacturer in the luxury segment. Serviceplan invented a new identity for the luxury segment of BMW. The new appearance will be presented for the first time at the International Motor Show (IAA) in Frankfurt (14 - 24 September 2017).

This professional campaign titled 'Bayerische Motoren Werke - A new kind of luxury' was published in Germany in September, 2017. It was created for the brand: BMW, by ad agency: Serviceplan. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 6 years ago.


Advertising Agency: Serviceplan, Germany
Global Chief Creative Officer: Alexander Schill
Worldwide Executive Creative Director: Jason Romeyko
Managing Directors Creation: Markus Kremer, Thomas Heyen
Managing Director Accounting: Florian Klietz
Executive Creative Director: Michael Wilk
Executive Creative Director: Wolf-Eike Galle
Creative Director: Kolja Danquah
International Account Director: Kristian von Elm


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