With 'Bayerische Motoren Werke', Serviceplan and BMW create a bold new brand appearance to accompany the model offensive of the automotive manufacturer in the luxury segment. Serviceplan invented a new identity for the luxury segment of BMW. The new appearance will be presented for the first time at the International Motor Show (IAA) in Frankfurt (14 - 24 September 2017).
This professional campaign titled 'Bayerische Motoren Werke - A new kind of luxury' was published in Germany in September, 2017. It was created for the brand: BMW, by ad agency: Serviceplan. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 5 years ago.
Advertising Agency: Serviceplan, Germany
Global Chief Creative Officer: Alexander Schill
Worldwide Executive Creative Director: Jason Romeyko
Managing Directors Creation: Markus Kremer, Thomas Heyen
Managing Director Accounting: Florian Klietz
Executive Creative Director: Michael Wilk
Executive Creative Director: Wolf-Eike Galle
Creative Director: Kolja Danquah
International Account Director: Kristian von Elm