ADVERTISING

BMW

Bayerische Motoren Werke - A new kind of luxury

Agency: Serviceplan

Description

With 'Bayerische Motoren Werke', Serviceplan and BMW create a bold new brand appearance to accompany the model offensive of the automotive manufacturer in the luxury segment. Serviceplan invented a new identity for the luxury segment of BMW. The new appearance will be presented for the first time at the International Motor Show (IAA) in Frankfurt (14 - 24 September 2017).

This professional campaign titled 'Bayerische Motoren Werke - A new kind of luxury' was published in Germany in September, 2017. It was created for the brand: BMW, by ad agency: Serviceplan. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 5 years ago.

Credits

Advertising Agency: Serviceplan, Germany
Global Chief Creative Officer: Alexander Schill
Worldwide Executive Creative Director: Jason Romeyko
Managing Directors Creation: Markus Kremer, Thomas Heyen
Managing Director Accounting: Florian Klietz
Executive Creative Director: Michael Wilk
Executive Creative Director: Wolf-Eike Galle
Creative Director: Kolja Danquah
International Account Director: Kristian von Elm

The Folkoperan ...
Swann Insurance

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.